European Journal of Scientific Research
Volume 144 No 2
Cognitive Power of Language and Supposed Inference on the Handling of Plurilingual Ads By the Target Audience
NNOMO Henriette Stéphanie
Advertisers are increasingly using the mix of languages codes in the advertising registry. Thus, mother tongues, slangs and official languages intertwine to carry the advertising message to the tar-get audience. In fact, this study tackles the problem of the structures of language associations in ad-vertisements, it aims to understand their effects in memory responses to advertising. In the end, we have highlighted that the embedded language helps to promote the recall of the elements of the an-nouncement when it is known. The problem here, however, is that the influence of the perceived association of language embedded-context of use produced on the recall of the elements of the an-nouncement in the receiver, however has not been confirmed.
Keywords: linguistic mixing, embedded language, mother tongue, memorization.
Effects of Project Based Survey Camp Experience on Confidence, Perception and Achievement of Learning Outcomes
Jodin Makinda, Nurmin Bolong, Asmawan Sarman, Adriana Erica Amaludin, Hassanel Zachary Amaludin, Janice Lynn Ayog, Harimi Djamila
This paper studied the effect of project-based survey camp experience to the students’confidence and perception and achievement of learning outcomes via a combination of methods include questionnaires, reflection form and mark analysis. It was found that the strategy improves the student’ confidence in performing engineering survey tasks with post-camp gained between 32.7% – 49.3%. The confidence gained is reflected in the achievement of learning outcomes (LO) where analysis of all LO indicators showed above 3.00 points, the deemed satisfactory level. In overall, the implementation of the camp received positive feedback from the students but several of them commented on the short duration. Instructors’ feedbacks highlighted their observation on non-measured impact of the camp include increase self-direction, leadership, social, teamwork and interpersonal skills.
Keywords: Survey Camp, Problem Based Learning, Engineering Laboratory, Learning Outcomes, Engineering Education.
Factors Affecting Total Protein Extraction from Human Leukocytes
Amar Balihodzic, Haris Henic, Nedim Maltez, Aladin Mrzic, Emin Music, Zulejha Omerbasic, Abdallah Salhab, Muhamed El-Amin Zeid, Nadira Ibrisimovic-Mehmedinovic, Semira Galijasevic, Mirza Ibrisimovic
The variety of proteins, present as highly conserved molecular patterns within the human white blood cells, are essential for adhesion between leukocytes and endothelium surface at the inflammatory site and migration through the interstitial tissue. A proteomics profiling of circulating leukocytes already led to the discovery of biomarkers for some very serious diseases, including the Alzheimer´s disease and better understanding of signalling pathways within the mast cells. However, many questions regarding function of leukocyte proteins are remaining open. One of the major problems in proteomic analysis is limited amounts of protein samples. In our study we presented an alternative, novel approach for isolation of sufficient amount of cellular proteins that could be applied in challenging proteomic analysis of human blood leukocytes. Our study included whole blood samples of donors of both genders, a different age categories and of different blood groups. Besides gender, an older age of test subjects and the longer storage of blood samples negatively influenced the total amount of isolated proteins.
Keywords: whole blood, leukocytes, proteins, proteomics, immunity
Optimum Concentration of Sodium Hydroxide on The Strength Properties of Low Calcium Flyash Based GPC
E.Manimaran and G.Mohankumar
Development of concrete without conventional cement is the need of the hour for a healthy future. The increasing demnd for cement in concrete industries leads to atmospheric pollution by means of CO2 emission due to more cement production which must be prevented from increasing. As believed that replacement of cement with suitable alternatives can solve the problem, the development of GPC has been positively thought of using the flyash among all the pozolonic materials as the source material. But most of the works made on low calcium flyash based GPC are primarily by steam or hot oven curing and only a very few studies on ambient or exposed curing. The development of GPC using low calcium flyash with sodium based activating solution having molar concentration of 8M - 14M and liquid ratio of 2.5 is made. The influence of Molaity on the strength characteristics is studied for three different grades of GPC equivalent to conventional M20, M30 and M40 grades of cement concrete. Both hot curing and ambient curing are considered. It is observed that the expected strength of GPC is reached for specimic molarities of NaOH like 8M for GM20, 10M for GM30 and 12M for GM40 grades respectively.
Keywords: Cement replacement materials, Geopolymer concrete, flyash, activator.
Chromatographic isolation of superoxide dismutase enzyme from Calendula officinalis and its anticancer activity in vitro
Nadira Ibrisimovic-Mehmedinovic, Mirza Ibrisimovic and Jasmina Dedic
Varieties of studies have been performed worldwide to isolate the active novel compounds of plant or animal origin to treat different types of cancer. Superoxide dismutase (SOD) is an enzyme important in defense of organisms against superoxide radicals and their toxic effects on the cells. This enzyme can be isolated and purified from animal or plant samples by using chromatography as a method of choice showing antimicrobial and, based on some reports, even anticancer effects. In our study we isolated SOD from marigold plant (Calendula officinalis
) by optimizing ion-exchange chromatography method. A therapeutic effect of Calendula officinalis
is already known, from a traditional medicine through the history until our modern time, where its antioxidative and antihaemorrhagic activity was proven in several studies. We tested potentially anticancer effect of SOD isolated from Calendula officinalis
on human lung carcinoma cell line, A549 cells. SOD of Calendula officinalis
inhibited the proliferation of tested cancer cells for 25-39.5%, after 48h of incubation, showing anticancer activity in vitro
. A bovine SOD that was parallel tested, as a comparison to marigold SOD, did not show any anticancer effect.
Keywords: Calendula officinalis
, superoxide dismutase, ion-exchange chromatography, anticancer activity, lung cancer.
Estimating Route and Energy Consciousness for QoS Routing in Mobile Ad Hoc Networks
S. Sathish Kumar, Dr.P.Manimegalai and Dr.S.Karthik
The mobile ad hoc networks (MANETs) are a set of wireless dynamic nodes which forms an impermanent network without the help of any conventionally prevailing frameworks. The quality of service is a collection of service necessities required to be addressed by the network during transmitting a packet from a source to the target. The quality of service (QoS) maintenance is an intricate task with autonomous topology and constrained resources. The ultimate goal is to improve the QoS routing in MANET employing momentary sequenced routing scheme with self-remedial and better routing standards. The proposed SRBPR enhances the communication by observing the routes constantly and reorganizing the routes at the time of route availability. The performance is estimated based on evaluation between the conventional TORA and proposed a scheme in terms of diverse metrics. The proposed scheme greatly enhances the performance in terms of throughput, delays, packet losses and energy.
Keywords: Mobile ad hoc networks, Quality of Service, impermanent, momentary, autonomous.
Gestion Des Donnees Geologiques Et Geotechniques En Milieu Urbain Application A La Ville De Casablanca (Maroc)
Ikram Loukili, Saida El Moutaki and Abdessamad Ghafiri
Pour mieux gérer le développement urbain, une étude géotechnique et géologique préalable est essentiel. Or, une telle étude induit inéluctablement des frais supplémentaires qui s’avèrent parfois très élevés et peuvent multiplier par dix le prix du projet. Le présent travail intéresse la ville de Casablanca au Maroc. Son objectif est d’explorer les caractéristiques géotechniques et géologiques du sol et de la roche en utilisant les SIG et la géostatistique. Le but étant de créer une base de données et des Cartes géotechniques, que les aménageurs et les ingénieurs BTP peuvent utiliser directement, sans pour autant effectuer des nouvelles études géotechniques, réalisant ainsi un gain considérable de temps et d’argent.
A cet effet, les cartes géologique et géotechnique ainsi qu’une série de 100 sondages de la région ont été collectés et utilisés. Ces différentes données ont permis de conclure que le proche sous sol de la zone casablancaise est constitué de limons, de calcarénites, de marnes, de graywackes et siltstones. La plus ancienne formation revient au cambrien moyen alors que la plus récente appartient à l’holocène. Les résultats géotechniques obtenus ont été insérés dans des systèmes d’informations géographiques et interpolés moyennant la géostatistique. Ceci a permis de générer deux cartes. Celle de la portance du sol et celle de la profondeur du substratum. La portance du sol de la zone étudiée est considérée comme moyenne. Elle varie entre un minimum de deux bars et un maximum de quatre bars. Le niveau du bon sol ou niveau d’implantation des fondations n’est pas assez profond il varie entre 0,8 m et 4,5 m.
Keywords: géologie, géotechnique, Casablanca, SIG, Géostatistiques, sondages, portance, substratum, aménageur, fondations.
Experimental Investigation of Strength Properties of Metakaolin Using in Concrete
M.Narmatha and T.Felixkala
Metakaolin looks to be a promising supplementary cementitious material for high performance concrete. Properties of concrete with metakaolin is mostly preferred additives in high performance concrete. A possible lower cost, due to large availability in our country itself may be advantages to metakaolin usage in HPC. The substitution proportion of metakaolin is to be used was 5%, 10%, 15%, 20% by the weight of cement. To make this cubes and cylinders to determine the strength and durability of concrete of it. The results indicate that the replacing mix upto till last percent has to noted and effect on strength in comparing with mixer without metakaolin.
Keywords: Metakaolin, Concrete mix, Compressive strength, Split Tensile strength, Flexural strength.
Durability of High Performance Concrete By Partial Replacement of Fine Aggregate Using Manufactured Sand
S.MuraliKrishnan and T.Felix Kala
Experimental Investigation on local availability of m-sand as a replacement of Sand . To retain the natural fine aggregate in the partial replacement of the natural sand and M-sand. To the durability properties of concrete M60 were provided. This paper present the Experimental Investigation on High Performance Concrete using Manufactured Sand as Fine Aggregate. Concrete mixes were evaluate drying shrinkage strain & acid attack,Sulphuric acid of the was found to be compare with and without Fine aggregate. The investigating on characteristics of M60 concrete with partial replacement of cement with Ground Granulated Blastfurnace Slag (GGBS) and fine aggregate with the Manufactured sand . It was found the partial replacement of cement with GGBS and fine aggregate with Manufactured sand and the result improving the substantially compared to normal mix concrete to High Performance Concrete.
Keywords: High Performance Concrete, Drying Shrinkage, Workability,Super Plasticizers, GGBS.
CCPP Performance Monitoring
K. Gumeni and K. Dhoska
The present work was undertaken in order to build up a CCPP Performance Monitoring DCS module for the CCPP of Vlore (Albania). The aim of this module is to evaluate the CCPP performance in terms of total CCPP Net Power Output and Net Heat Rate. The scope of PM is to give an overview to the user that allow to establish the quality of CCPP generation and how it varies during plant operation. The CCPP PM allows plant user to overview the quality of plant generation in terms of NPO at Step Up Transformer terminals, NHR, GT PO at GEN terminals, fuel oil mass flow rate, ST sections thermal PO, ST total PO at GEN terminals, ST efficiency. The utility of the PM is the comparison of the CCPP performance in terms of what is currently generated, what is expected as maximum performance and what is the actual plant performance status by means of a calculated parameter set that allows the operator to check and investigate the lack of performance on the plant. The measurement of process parameters used to calculate CCPP performances are taken by instrument used for normal operation; measured data are acquired to DCS.
Keywords: Performance monitoring, Combined Cycle Power Plant, Model Steam Turbine, Net Power Output, Net Heat Rate.
Competitive Advantage and Organizational Performance: Core Competence Perspective
Ishtiaq Hussain Qureshi and Ajaz Akbar Mir
In recent times competitive strategy has seen a shift towards intangible assets, capabilities, and competencies for the achievement of competitive advantage. These resources are relied more as they offer better opportunities for sustainability of competitive advantage. Among these terms, sometimes used interchangeably, competences and more particularly core competence have attracted special attention as sources of competitive advantage and superior performance. While competence, an intangible asset, is the ability to sustain the coordinated deployment of assets in such a manner that helps a firm achieve its goals, the core competence is the knowledge set that distinguishes a firm from competition and provides a competitive advantage over others. Likewise capabilities are also intangible assets which are repeatable patterns of action in the use of assets to create, produce and/or offer products to a market. Given this background this paper attempts to empirically examine the relationship between core competence, competitive advantage and organizational performance. The results of the study confirm that core competence has a strong and positive impact on competitive advantage and organizational performance. It has also been reported that competitive advantage has significant influence on organizational performance. The study suggests that in order to remain competitive strategists need to identify and nurture core competences and base their strategies on the core competencies to enjoy above average performance and profitability in the long run.
Keywords: Organizational performance, Competitive Advantage, Core Competence, Resources.