European Journal of Scientific Research

Volume 122 No 2
May, 2014

The Relationship between the Components of Image and the Components of Differentiation Influencing the Competitiveness of Higher Educational Institutions in Thailand
114-124
Nitcharat Sangthong, Thuchapon Yodthong, Panupong Jitdon, Chalieo Vitoorapakorn and Nichanan Chanchoengrob
Abstract:
The purposes of this research are 1) to study the components of image and differentiation influencing the competitiveness of the higher educational institutions in Thailand, 2) to study the relationship between the components of image and differentiation and the competitiveness of the higher educational institutions in Thailand, 3) to analyze the causal relationship between the components of image and differentiation and the competitiveness of the higher educational institutions in Thailand. The results showed that the component of image which has the highest mean value is aiming to maintain the intention in producing good and intelligent graduates. With regard to the components of differentiation, the component which has the highest mean value is the value creation. The competitiveness of the higher educational institutions in Thailand which has the highest mean value is to invent the new knowledge and broadcast to the society. The hypothesis results were that the components of image and differentiation have the relationship with the competitiveness of the higher educational institutions in Thailand and both image and differentiation have the positive important weight in the same direction with the competitiveness of the higher educational institutions in Thailand, which can be forecasted in the variables of the competitiveness as 59.3%, as the equation: the competitiveness = .497 + .298 the components of image, + .553 the components of differentiation; and the correlation influencing the competitiveness of the higher educational institutions in Thailand are .298 and .553 respectively.
Keywords: Image, Differentiation, Competitiveness, Higher Educational Institutions, Causal Relationship, MRA, SEM.

Impact of Product Packaging on Consumer’s Buying Behavior
125-134
Ahmed Rizwan Raheem, Parmar Vishnuand and Amin Muhammad Ahmed
Abstract:
The objective of this study is to determine role of packaging on consumer’s buying behavior. The purpose of this research is to examine the essential factors, which are driving the success of a brand. This research also identified the relationship between the dependent and independent variables. This is the primary research and data has been collected through questionnaire and for analysis purpose SPSS software has been used. In this study samples of 150 respondents has been collected and tested the reliability of the model. According to the finding of the research study, it has been observed that the packaging is the most important factor. It is further concluded that the packaging elements like its Colour, Packaging material, Design of Wrapper and innovation are more important factors when consumers making any buying decision. Finally it has also been concluded that the Packaging is one of the most important and powerful factor, which influences consumer’s purchase decision.
Keywords: Packaging, Buying behavior, Purchase decision, independent & dependent variables.

Surgical Treatment of Hallux Valgus
135-144
Bülent Kiliç, Fatih Çatikkas, Aylin Zekioglu and Ali Serdar Yücel
Abstract:
Hallux valgus deformity is an often deformity in which first metatarsophalangeal joint is subluxated due to the lateral deviation of thumb and medial deviation of metatarsal bone. As deformity progresses, it results in function and uniformity loss, with lateral displacement of thumb and deformity of claw toe and hammer toe. Shoes’ pressure on bunion area causes its inflammation and pain. Conservative and surgical treatment methods are used for the treatment of Hallux valgus deformity. According to the results of our study, which we obtained through soft tissue corrective procedures and bunionectomy applied under local anesthesia to 86 patients with Hallux valgus at different times, patients could walk within a short period of time, wear shoes comfortably, and their pains decreased considerably.
Keywords: Hallux Valgus, Chevron Osteotomy, Deformity.

Walkability of Public School's Surrounding: Assessment Study in Amman, Jordan
145-157
Amal Abed and Ayman N. Tomah (Al-Dakhlallah)
Abstract:
Property losses, medical suffering, fatalities and collateral damage are major distress caused by car accidents. However, to make it worse, in Jordan alone more than 30% of car accidents involve pedestrians. Such a fact is based on studies show that 61 pedestrian per a million inhabitants are subject to anguish. Meanwhile, half of the fatality occurred among children under the age of 15 years. This percentage is very significant compared to other countries such as Europe (14 pedestrian per a million inhabitants) and the US. Since the Jordanian pedestrian environments have never been investigated among students population, this work study is aimed to assess the walkability to public schools in planned and chronological growing districts in the Greater Amman City (GAC). Six public schools (three females', and three males' schools) distributed over three middle income districts (Abu Nseir, Al-Nozha, and Al-Hashmy) were investigated to collect data for this research work. The collected data was analyzed and compared in the form of frequency measures and central tendency. As a result, data analysis has shown that walkability to public schools in planned districts has higher rate than chronological growth districts. Yet, both districts suffer the lack of walkable planning and designing infrastructure. Therefore, serious actions are required to facilitate safe movement for pedestrians. This can be achieved by providing and upgrading safe pedestrian sidewalks along with traffic safety education.
Keywords: Walkability, Pedestrian Friendly Environment, Street Design.

Electric Properties of Polyvinyl Acetate-Toluene Diisocyanate (PVA-TDI) Sulfonated Phenol- Formaldehyde Resin (SPF) Composites
158-166
Thamir Salman Bachari
Abstract:
The Ordovician pillow lavas of Rabat (northwestern Moroccan Meseta) were emplaced in an epicontinental platform undergoing extension, related to the Gondwana breakup at Early Palaeozoic. The geochemistry of this Ordovician volcanism suggests a real homogeneity in the composition of sub-continental mantle and attests the enriched character of the mantle in LILE and LREE compared to HSFE, probably due to crustal components added during previous events of subduction. A genetic link with an Ordovician subduction is discarded, based on the geological setting, a continental extensive faulting fragmentation (continental rifting). This allow us to ascribe the negative anomalies in Nb-Ta of these pillow lavas to the partial melting of a lithospheric mantle enriched during an older subduction event, likely of Proterozoic age.
Keywords: Pillow lavas; Geochemistry; Early Ordovician; northwestern Meseta; Rabat; Morocco.

The Casual Relationship between the Characteristics of SMEs Entrepreneur and the Compositions of Modern Management and the Competitive Capability of SMEs Business
167-177
Surawadee Suwannagate, Boonma Imwised, Chalieo Vitoorapakorn, Thuchapon Yodthong and Ornpapha Chutikorntaweesin
Abstract:
The purposes of this research are 1) to study the relationship between the characteristics of SMEs entrepreneurs and the competitive capability of SMEs, 2) to study the new management of organization and the competitive capability of SMEs, 3) to study the characteristics of SMEs entrepreneurs influencing the competitive capability of SMEs, 4) to study the new management of organization influencing the competitive capability of SMEs, and 5) to study the causal relationship between the characteristics of SMEs entrepreneurs, the new management of organization, and the competitive capability of SMEs. The results showed that regarding the characteristics of SMEs entrepreneurs, the samples prioritized the self-leadership of the entrepreneurs, followed by the knowledge and ability, the self-confidence, the morality in business operation, the transmission the working skills to other staff in the organization, and creating human relationship with others both inside and outside the organization respectively. For the components of the new management of organization, the samples prioritized the organization of knowledge and innovation, followed by the organization of happiness, the organization of cooperation without any conflict, the quality small organization, and the organization of dynamics respectively. For the competitiveness of SMEs, the samples prioritized the innovation, followed by the customer satisfaction, the quality, and the effectiveness respectively. The hypotheses results showed that the correlation between the fifteen noticeable variables is in the positive way, showing the relationship in the same direction with the statistically significance at the level of .01, which is relevant to the hypotheses. The model of the causal relationship between the characteristics of SMEs entrepreneurs and the new management of organization with the competitive capability of SMEs, considering from X2/df is less than 2 ( X2 / df = 1.76), GFI and AGFI are more than .90 (GFI = .95 and AGFI = .93), and RMSEA is less than .05(RMSEA = .045), this is relevant to the empirical data.
Keywords: Characteristics, SMEs entrepreneur, Modern management, Competitive capability, SEM.

New Evidences of Nontronite as Rhyodacite Alteration Product, Nefza Area, Northern Tunisia
178-194
Randa Ben Abdallah, Mounir Medhioub, Béchir Moussi, Johan Yans, Nouri Hatira, Hédi Ridha Chaftar, Walid Hajjaji, Jean Mark Baele and F. Jamoussi
Abstract:
The magmatic rocks of the Nefza district located in the NW part of Tunisia belong to a Neogene volcanic complex. It includes fresh rhyodacites weathered into kaolinite and/or halloysite, and nontronite. Chemical analyses of rhyodacites compared to the nontronite phase reveal an evolution in the composition in term of loss in Na, Ca, K. The values of CIW (Chemical Index of Weathering) and the AI index (Alteration Index of Ishikawa) show that the rhyodacite experienced chemical changes due to the leaching of the fresh rocks by meteoric and hydrothermal waters.
Keywords: Nontronite, kaolinite, weathering indexes, rhyodacite, Nefza, Tunisia.

Performance Study of VoIP Network and using WFQ to Maintain QoS of VoIP Network
195-211
Allaa Ahmed Hemeida, Alaael-Din Rohiem Shehata Ahmed, Essameldean F.Elfharkrny and M. Elemam.Shehab
Abstract:
Voices over IP (VoIP) services have become prevalent lately because of their potential advantages such as economic efficiency and useful features. Meanwhile, Session Initiation Protocol (SIP) is being widely used as a session protocol for the VoIP services. This paper aims to study the performance of VOIP networks regarding various performances (End-to-End Delay, Packet Delay Variation (Jitter), setup time, concurrent calls and packet loss). In this paper also implement the use of WFQ trying to reduce the End-to-End delay and packet loss at VOIP networks.
Keywords: VoIP, SIP, WFQ, QoS parameters.

Selection of an Appropriate Non-Exposed Waterproofing Method for the Underground Structure
212-227
Choi, Sung-Min and Giseok Nam
Abstract:
There is a need for a thorough investigation of the performance, construction technique, maintenance, and the economical efficiency of the waterproof material and method which prevents the water leakage during the usage of the underground structure and thus increases durability. In this study it is attempted to choose an appropriate waterproofing method and material selected by the long-term economical efficiency evaluation using the Value Engineering (VE) and Risk-based Weighted Life Cycle Cost (RWLCC) technique. The study concludes that combination waterproofing is the most advantageous method, on the basis of VE value evaluation and VE/RWLCC analysis of 8 different waterproofing methods. The evaluation enables us to select the waterproofing method and material according to the analysis of the underground structure.
Keywords: Waterproofing, Economical efficiency, Performance, Maintenance, Evaluation.

Application Fuzzy Logic and Variable Precision Rough Set Model in Power Transformer Fault Diagnosis
228-236
Shaaban M. Shaaban
Abstract:
Transformer fault diagnosis is a complex task that includes many possible types of faults and demands special trained personnel. In this paper, an application of the fuzzy set theory with the fuzzy variable precision rough set approach for mining the casual relationship rules from the database of power transformer fault diagnosis is presented. The membership function in the fuzzy set theory is used to transfer the data entries into fuzzy sets, and the fuzzy variable precision rough set approach is applied to extract rules from the fuzzy sets the rules induced by the fuzzy rough set are expressed in linguistic forms and are evaluated by plausibility and future effectiveness measures. The fuzzy rough set approach, being less sensitive to noisy data, induces better rules than the original rough set approach.
Keywords: Power transformer, Fault diagnosis, Variable precision rough set, Fuzzy logic.