European Journal of Scientific Research

Volume 113 No 2
Oct, 2013

Systematic Observation about Consumer Behavior on the Basis of Strategic Marketing Plans
133-144
Alireza Naghdian and Ali Shahabi

Abstract:
Consumer behavior is influenced by internal conditions such as personality, motivation, knowledge, attitudes, beliefs, and feelings. A person who pays attention on the buying process ignores most of the associated processes to the buying, whereas the businessmen have to explore extensive spectra of the consumer activities like thinking about the product, gaining knowledge, paying attention on the advertisements, buying process and using the products, and also customer satisfaction. The objective of present paper is to provide Systematic observation about consumer behavior on the basis of Strategic marketing plan. A 63-question questionnaire has been used which Cronbach Alpha (0.91) has been used for validation. Also, SPSS software has been applied for data analysis. T-test has been used to determine significant relation and Pearson correlation coefficient has been applied to measure rate and type of applied relations. Friedman test has been also applied to classify effective factors. According to obtained results, effective advertisements, store bonus tactic, sales persons’ respect for costumers and final price, are considered as the most effective factors on costumers’ intention with 3.15, 3.04, 2.15 and 1.58 mean values respectively. In addition, effective advertisements with correlation coefficient of p= 0.750, store bonus tactic with p=0.725, sales persons’ respect for costumers with p= 0.713 and final price factor with p= 0.710, are related to costumers’ purchase.
Keywords: Consumer behavior, marketing strategy, Strategic marketing plans, validation, advertisements

Lattice Green’s Functions for the Rectangular Lattice with Nearest and Next-Nearest Neighbor Interaction
145-150
A.D. Al-Oqali

Abstract:
We present an expression for the lattice Green’s function of rectangular lattice for single impurity inside and outside the band. The density of state, phase shift and cross section has been evaluated numerically and analytically in terms of complete elliptic integrals of the first kind.
Keywords: Rectangular lattice, Lattice Green’s function, Density of state, Cross section, Phase shift.

Exploring the Relationship between Professional Ethic and Organizational Justice in Furniture Producing and other Artificial Things Making Companies
151-159
Salma Ghassem Bagloo, Soleyman Iranzadeh and Houshang Taghizadeh

Abstract:
In this research the relationship between professional justice and organizational ethic has been explored, and then the relationship between the distributional justice with organizational ethic and procedural justice with organizational ethic and interactional justice with organizational justice in furniture producing and other artificial things making companies have been studied. After understanding the relation of each one, questioners which were about justice and organizational ethic were distributed among them. The questioners were analyzed by TOPSIS (MADA) methods for the called companies to find and specify the best companies among them. According to the outcomes which were resulted from the professional ethic of the decision making matrix, the below ranging has been resulted: Belong>evolution>progress>continues>trust>specialties>occupational commitment The results which were come from grouping the options according to the professional ethic shows that the Company A2 was rated in first by regarding the professional ethic. And also the Companies A2, A12, A23 and A24 were rated in first, second, third and fourth respectfully. The outcomes which were resulted from calculating the indicators’ weight; by using the Shannon Entropy, show that the procedural justice, distributed justice and interactional justice are in first, second and third ranks respectfully; that is, the distributed justice has the significant importance and can play an important role in prioritizing the options according to the organizational justice.
Keywords: Professional justice, organizational ethic, furniture producing.


Socio-Economic and Geographic Factors of Obesity and its Impact on different Population

160-174
Shazia Anwer Bukhari, Mohsin Farooq, Fozia Anjum, Sadia Javed and Muhammad Shahid

Abstract:
Obesity has become a worldwide problem. According to a statistical analysis, there are approximately more than 1 million obese people throughout the world. According to World Health Organization (WHO) body mass index (BMI) value for overweight is 25 kg/m2, whereas for obesity is 30 kg/m2. This review enlightens possible disorders and those factors that are major causes of obesity. Obesity can cause many serious disorders like, cardiovascular diseases, high blood pressure, functional residual capacity (FRC), type 2 diabetes mellitus, ulcer, back pain, cancer, skin infection, infertility, decrease in total lung capacity (TLC) and mental disorders such as, depression, bipolar disorder and anxiety. In obese individual there is an increased uptake of sodium ion and increase in insulin concentration, which results in leads to hypertension. In obesity there is a decrease in level of dopamine, which is a neurotransmitter which controls uptake of food. Its decrease results in increase of appetite and increase in body weight. In some cases obesity could be inheritable. Many genes are related to obesity cause like fat mass and obesity associated (FTO) gene, which is more common in Western European people; this FTO gene is associated with high body mass index (BMI) and waist circumference (WC). All related data are presented and needs to precautionary measures to prevent obesity in different populations is highlighted.
Keywords: Obesity, CVD, BMI, WC, BF, adipokines, cytokines

Connection and Transmission Biological Information for Learning and Tourism in Natural Areas
175-186
Prakobsiri Pakdeepinit and Suriya Somchan

Abstract:
The objectives of this research were 1. to learn about the needs of the area users towards the development of learning activities pattern 2. to analyze potential areas for developing activities pattern and 3. to develop media and activities. The research was conducted through 405 samples. The instruments were a questionnaire and a potential evaluation form. Regarding to research summary, Objective 1, the needs were at a high level, in overall (=3.54). The aspects which were needed the most were Signification of learning and tourism was at a high level (= 3.66), Motivation in participation of leisure activities was at a high level (=3.55.), Method of signification of learning and tourism was at a high level (=3.54), Management of area was at a high level (=3.53) which was as equal as Facilities which was at a high level (= 3.53), in respectively and Leisure activities was the least needed at a high level (= 3.46). Objective 2, there were 6 potential areas and 6 kinds of plant. Objective 3, it consisted of 6 aspects; 1) Signification of learning and tourism 2) Motivation in participation of activities included the landscape, atmosphere and the media. 3) The method of the interpretation for learning and tourism consisted of information sign manual and digital media 4) Management of the area included the security guard and biological diversity knowledge and conservation of natural resources and environment. 5) Facilities 6) The recreational activities and health activities.


Woman’s Alimony in Islam and its Necessity Philosophy on Man

187-191
Sedigheh Mosadegh Sedghi

Abstract:
In Islam religion providing the alimony isn’t woman’s duty and she has no obligation to make money for her and her family while there is no relationship between this missed duty and her abilities or needs too .any way in Islam man is responsible for making money .Islam didn’t for bide the women from having income and making money and has realized her as an owner and landlady .the Muslim women can go to some legal jobs by the permission of her husband, which aren’t against Islamic rules in fact, god according to some inherent characteristics example she from making money and alimony . This present paper has paid attention to the evidences of alimony necessity proofs and finally tells that those men who try making money for their family into only have a bounty by god but also they try to improve their wife’s mental health.
Keywords: Alimony providing, wife husband, religions duty, Islam, woman’s and man inherent differences.

A Comparative Study of Movashahat (Adornments) with Troubadour Poems
192-203
Jamshid Bagher Zadeh, Hoshang Razmdideh and Elyas Noraei

Abstract:
In this research the adornments and azjal which are composed in andolos, poems of troubadours of southern France, creation fact of this poetry techniques and their interactions will be studies comparatively. Studying the means and purposes of these poetry techniques creation, their interactions and the effect that oriental literature had on western literature are the essential goals of this paper which is necessary and especially important for researchers and those who are interested in western literature and Islamic civilization, In this research we will introduce the forms of movashah (adornment), zejal and troubadour poems and also the way of their creation, history and their interactions by referring the authentic historical and literary sources .
Keywords: Troubadour, Movashah, Zejal, Andolos, Arab literature.

Accountability of Islamic Government Toward Covering in Law
204-214
Forouzan Alaeinovin and Mohammad Reza Kalantari

Abstract:
The phenomenon of general covering and faith fullness is one of the buses of religious beliefs that has ethical, educational and social out come this norm in an Islamic society with some beliefs that make the bases of government in a religious society has direct relationship with general law and social security and affect them mutually naturally, governments responsibility in this field has some regulations that in this paper we mention some of them .in this case it was discussed that Islamic government like every other government can punish the criminals and prevent crime making in a society although governments provision in fighting with the abnormal phenomenon of misgoverning Improperly dressed in two ways of legal and cultural is considered as governments responsibilities but author believes that cultural fighting is better than legal fighting that includes :1)making some groups for preventing from bad deeds or improving good deeds that in religious terms is called” Circle Hisbah”2)introducing the Islamic covering pattern 3)passing some path making laws and editing operational guidelines .4)employing women in good covering in government offices .5)supervising on national t.v.6)supervising on sport centers and facilities 7)supervising on cultural products of now –government section.
Keywords: Islamic government responsibility, covering, legal, juridical, duties, supervision.


Wine Rejection and Qurans Specific Language

215-219
Delara NematiPirAli

Abstract:
Not paying attention to Qurans specific language, and also its education system there are two important factors in appearing paradox some verses about wine in holy Quran. there for answer to this paradox is important from tow aspect :first, regarding to Qurans special language because of having coherence in one linked text and also content coherence among some scattered verses is also an issue that this type has led to find linked nurture of Qurans and also puts down any paradox from the sight of holy Quran. Second, regarding to Qurans educating language which includes some educating methods according to some principles and basics specific for learning purposes; Therefore one can say that about rejecting the wine issues paying attain to human general features as learning basics and revolution in attitude keeping understanding and practical three should of contemporary people and making something easy for the people, have been paid attention as the most important educating principles so that thought evocating and insight giving methods, determines humans duty as his capability and also partitioned the humans duty .therefore we can say that not only there is no paradox about wine in Qurans verses but also the way of wine rejecting implies on Qurans continuous language, its usage of educating exclusive system.
Keyword: Quran, wine, special language, cohesion, education language.

Minimal Inhibitory Concentration and Biofilm Formation of MDR Klebsiella Pneumoniae Originated from Clinical Isolates
220-226
Renuka Rampure, Ajay Kumar Oli, Manjunath Chavadi and Kelmani Chandrakanth.R

Abstract:
The multi-drug resistant of K.pneumoniae are emerging in clinical isolates, information about the genetic diversity of the extended-spectrum ß-lactamases (ESBLs) and the clonal relationship of the organisms causing neonatal infections is limited, particularly from India .The present study were undertaken for MIC level and Biofilm formation of resistant isolates. The results were confirmed the isolates were more resistant to ESBL antibiotic and multidrug resistant by antimicrobial susceptibility test and even were resistant of fourth generation antibiotic impenem, more sensitive to chloramphenicol antibiotic. The MIC’s level of the isolates for five antibiotics among them two antibiotics were showed high level resistant to cefotaxime and cefuroxime up to range of 128 µg /ml respectively. The Biofilm formation by test tube and microtitre plate method carried out more formation was observed with glucose supplement and with antibiotic was showed respectively more accuracy was observed in microtitre plate method.
Keywords: Biofilm, MIC, K. Pnumeoniae, MDR, microtitre assay

Factors Affecting Brain Drain and Reverse Brain Drain in Pakistan: A Study of Foreign Faculty Hiring Program
227-242
Benish Chaudhry and Mehboob Ahmed

Abstract:
Purpose: This study aims at exploring the factors that trigger brain drain and reverse brain drain in Pakistan. It is done by questioning multiple factors which has brought people back to their homelands and took them away in the first place.Research Design, Data and Methodology:The researcher uses sample from the Foreign Faculty hiring program, a Higher Education Program through which faculty members were hired for various universities in Pakistan. A total of 149 responses were collected using questionnaires. Non-parametric tests were applied and Ordered Logit model was used to get the findings of the research.Results:It was found that for brain drain, low salaries, lack of facilities, dissatisfaction with work and conditions in home country, greater professional opportunities and higher standards of living abroad are factors that trigger brain drain. However, for reverse brain drain, patriotism, better job and professional opportunities and visits ended by contracts or layoffs are reasons for reverse brain drain.Conclusion:The study recommends that increasing salary scales, introducing more opportunities and increasing facilities in research and workplace as a whole can reduce the brain drain. However, it is further recommended that more programs should be introduced to reverse brain drain than to reduce the brain drain because with reverse brain drain comes technology, knowledge and methods of international standards.
Keywords: Brain drain, reverse brain drain, education, migration
JEL Classification Codes: F22, F20 I20, I21, J10, J40

Model of the Collection Efficiency for Purchasing Fertilizer of the Network of Rubber Plantation Fund Cooperatives
243-258
Chinasak Suwan-Achariya and Kalasom Lahteh

Abstract:
This paper aimed to evaluate purchasing efficiency of the Cooperative Network on purchasing the fertilizer. The results showed that the Cooperative Network did not have purchasing efficiency because marginal profit calculation of the cooperatives did not consider purchasing transaction cost, transaction cost in unexpected situations, and the turnover cost. Therefore, it made the actual marginal profit was different from the net profit figure of average accounting at 59.79% from the profit in the account. Meanwhile, the circulation did not correlate with the credit cycle. However, the ability of the circulation mainly depended on the season. In contrast, in that season the fertilizer is expensive. If the network cooperative used the establishment of Data Collection Centre. It could reduce ordering process. The most appropriate choice was providing the private sector to manage the ordering process in the ordering process management and the circulation in the supply chain. It is expected the average risk at 5% and estimated the maximum damage value at 28355.33. The above choice was consistent with the prediction of the marginal profit per unit which was equal to 27.13 Baht.
Keywords: Collection efficiency for purchasing fertilizer, collection network for purchasing fertilizer, purchasing transaction cost, marginal profit, transaction cost

Surveying and Ranking the Driving Affecting Factors on Organization’s Situation in Market (Fuzzy Approach)
259-267
Amir Babak Marjani and Nasim Eshghi

Abstract:
The purpose of writing this paper is to identify, measure and prioritize the driving affecting factors on Abyek Company (Iranian cement producer) situation in markets. For conceptual framework, 3 main criteria and 13 sub criteria were considered. First of all, by applying Chi-square test, the factors were surveyed in which all 3 ones were affective on compatibility. Also the results of utilizing Average test show that all 3 criteria were placed in favorable place. And finally by using fuzzy TOPSIS technique, the indices were ranked in which “customer relationship management”, “innovation in product” and “competitors related intelligence” were selected as the most important sub criteria.
Keywords: Compatibility, market based view, customer capital, market intensity, competitive intelligence

Synthetic and Anthelmintic Studies on Some Novel Dinitroquinazolinodipeptide Analogs
268-276
Rajiv Dahiya and Rita Mourya

Abstract:
A novel series of 4-[7-nitro-2-(3-nitrophenyl)-4-oxo-3, 4-dihydro-3-quinazolinyl] benzoyl dipeptide analogs was synthesized using diisopropylcarbodiimide as coupling agent and triethylamine as base. Structures of all the newly synthesized compounds were elucidated using diverse spectral techniques including FT-IR, 1H NMR, 13C NMR, MASS and elemental analysis. Synthesized dinitroquinazolinodipeptides were screened for their anthelmintic activity and found to possess moderate to good bioactivity against earthworms Megascoplex konkanensis, Pontoscotex corethruses and Eudrilus eugeniea when compared to reference drugs - albendazole and mebendazole at dose level of 2 mg/ml.
Keywords: Undrained Shear Strength; Porous Media; Thermal Effect; Pore Water Pressure

Equity and Transportation: Representing Equity Theories in Mathematical Form to be Utilized in Transportation Investment Problems
277-289
Hamid Behbahani, Sobhaan Nazari and Hossein Nezamianpour Jahromi

Abstract:
Equity in distribution is one of the most controversial and essential concepts which for a long time has been the central concern of political philosophers when considering planning concerns of the societies. Transport is a key field by which politicians and decision-makers impose their intention on societies. Although there have been studies discussing equity in transport, yet there is no clear mathematical framework to utilize the equity concept in transportation planning. This study has reviewed equity in transportation, as well as in human science studies to investigate and determine how transportation advantages should be equitably distributed among society members. This review has led to a relatively comprehensive picture, comparatively relating equity theories. “Transportation accessibility” has been chosen to be distributed as a widely used measure presenting transportation advantages. Dissimilar to other studies, this study has proposed activity-based accessibility measure as the distribution variable. Finally, to represent equity theories in mathematical forms, network design problem context was employed. These theories are expressed in maximization or minimization objective function forms along with logical constraints. These mathematical forms are ready to be used for practical purposes.
Keywords: Equity, Sustainable Transportation, Accessibility, Network Design Problem