European Journal of Scientific Research

Volume 109 No 4
Aug, 2013

Strategic Management and its Influence on Economical Success and Sustainability of Companies, Case Study of Tehran`s Commercial Companies
Ahmad Farmahini Farahani

We can realize the importance of strategic management by taking a look at the issue. According to the environmental changes that have already taken a rapid pace and complexity of organizational decisions, the necessity of applying a comprehensive plan for dealing with these issues becomes substantial more than before. This program is nothing but a strategic plan. A strategic management is a solution for most of the organizational problems by relying on provident, holistic and dynamic mentality. The strategic management is based on an understanding which managers gain through competitors, markets, prices, raw material suppliers, distributors, governments, creditors, shareholders and customers around the world, and these factors are determinants of success in today’s business. So, strategic management is one of the most important factors to gain success in the future. This article examines the strategic management and its role in economic success and sustainability of companies in today’s world. It has also been under examination for case study of 60 commercial companies around Tehran and results show that companies which follow strategic plan benefit high productivity. Later we examine theories whose rejection and acceptance has been pointed out at the end of this article according to study carried out.
Keywords: Strategic management, Public environment, Industrial environment, competitive environment

An Environment Curriculum Development by Learning Process on Green School Model
Rattana Charonesri, Vinai Veeravatnanond and Raveewan Sananvorakiat

This research aimed to develop the Environment Curriculum by Learning Process on Green School Model, with specific purposes to create and examine the quality of the Curriculum itself, and to perform trial and evaluate the usage of the curriculum in the following aspects: 1) To compare the students’ learning outcomes before and after using the curriculum created. 2) To compare the students’ environmental ethics. 3) To compare the students’ satisfaction towards studying with the curriculum created. The samples by random sampling consisted of 96 Mathayom 4, 5, and 6 students attending at Yokkrabatwittayacom school, Amphoe Samgao, Tak province. Tools used were Environment Curriculum by Learning Process on Green School Model, curriculum suitability assessment, environmental knowledge assessment, environmental ethics assessment, and satisfaction evaluation. The analysis used averaging, standard deviation, T (t-test), F (f– test), and the analysis of one-way variance (One-Way ANOVA). Scheffe’s post-hoc comparison was used if the differences were statistically significant at 0.05.
Keywords: Environment curriculum, Learning Process on Green School Model.

Steel-Crack Opening Relationship for Fiber Reinforced Concrete using Inverse Analysis
F.A.Olutoge, Bhashya, G. Ramesh, H. Bharatkumar and S. Sundar Kumar

Recent developments in concrete design and applications have highlighted the need for ductile concrete beyond present confinement with traverse reinforcement. The recognized ability of fiber to improve ductility of concrete may be considered. This study used the tension softening diagram to describe the post-cracking behaviour and express the resistance of steel fiber reinforced concrete against crack development. The purpose and significant of the study is to confirm the ability of steel fibres to prevent the onset of cracking as well as propagation of cracks in the concrete structures. A total of 21 prisms (100x100x400mm) were cast in two series. The first series consisted of 3 prisms with no fiber while the second series consisted of 18 prisms with 0.5, 0.75 and 1.0 percentage of fibers present. The specimens were demoulded after 24hours and cured in water for 28days. A notch was set at the centre of the span of the beam specimens to enable us determine the stress-crack opening relationship. Notch to depth ratio of the beam specimen was 0.2. Three point bending test was carried out on the specimens and the crack mouth opening displacement (CMOD) was measured using a clip gauge. The results of Load versus CMOD were plotted and the analysis was based on the cracked-hinge model. The results showed that fracture energy and tensile strength of the specimens increased with increment in the volume of fibers in concrete. The modulus of elasticity however increased up till 0.75% SFRC volume where it had a value of 43544Mpa after which it reduced to 37728Mpa at 1% SFRC volume. The study confirmed the beneficial effect of steel fibres in concrete matrix as it showed that fibres enhanced the frachire properties of concrete and hence lead to improved concrete ductility.
Keywords: Concrete; Steel fibre; tension softening; fracture energy;Inverse analysis

Accidental Drug Poisonings in Oriental Region in Morocco: Epidemiological and Clinical Aspects

Hajar Rebgui, Hinde Hami, Lhcen Ouammi, Abdelmajid Soulaymani, Rachida Soulaymani-Bencheikh and Abdelghani Mokhtari

Accidental drug poisonings is a global health problem. A retrospective epidemiological study was conducted on 515 cases of poisoning in the Oriental region, colligated from the Anti Poison and Pharmacology Center of Morocco, during the period 2007-2011, through two information systems: toxicology-vigilance and toxicological information. The objective of this work is to determine the epidemiological and clinical parameters that affect the severity of this disease, and to know the factors that may influence the evolution of the poisoned patients in order to improve its management and reduce the morbidity and the mortality caused by these poisonings. According to the obtained results, the poisonings mainly concerned adults whose age was over 15 years (54.4 %). The children represented a high percentage (44.1 %). The average age of the poisoned persons was 21,56±13,53 years. Moreover, the sex ratio (woman/man) was 1,58 in favor of females, with a high lethality in males (1,03 %). The poisoned patients showed one or many clinical signs. Vomiting, nausea, digestive pain, dizziness, headache were the most were the most responded clinical signs with 31.8 %, 2.8 %, 11.8 %, 10.8 %, 9.6 respectively. Among the 420 patients for whom the evolution was known, 81 % had a positive evolution and 3 died (a lethality of 0.6 %.). In our study, the most incriminated drug family was that of the central nervous system with bromazepam ahead (18.6 %). The study of the studied parameters effect on the patients’ health status led to claim the following: the origin and the age of the intoxicated cases showed a significant association with the death and the relative risks of : 2,03 [CI95% : 1,15-4,45] and 1,89 [CI95% : 1.05-3,13], respectively.
Keywords: Retrospective epidemiological study, poisonings, Oriental, Anti Poison and Pharmacology Center of Morocco.

High-Tech Product Acceptance Model with Respect to Market Segments: A Case Study of Cell Phones in Iran
Mohammad Amin Karimi and Mohsen Sadegh Amalnik

The present study aims to investigate factors in different market segments to accept a product based on high technology. In this regard, various models of technology acceptance have been presented in recent years that help in identifying the factors involved in accepting technology. Latest of these models even have focused on the breakdown of the market and identifying important factors in each section of them. However, a specific research or article has not been provided about technology-based product, so far. Generally, all have been about technology (especially IT). Furthermore, the lack of consideration of factors such as market size (network effects) in two-sided markets also seems to have their own weaknesses. And in this way the case of cell phone is used. Focusing on product Instead of technology, In addition to product technical features, makes other features such as effective advertising, distribution and availability, and pricing to be also involved.
Keywords: Technology acceptance model, technology-based products, technological products, high-tech product, high technology, market segmentation.

Effect of the Adsorption of C, Al and Li Atoms on Electronic and Magnetic Properties of (5, 0) BeO Nanotubes: A DFT Study

Shahoo Valedbagi, S. Mohammad Elahi, Seyed Mohammad Mirzanian and Neda Ahmadi

The electronic and magnetic properties of a single Carbon, aluminum and lithium atoms adsorbed on the exterior surface of pristine (5,0) BeONTs have been investigated systematically using the first principle full potential linearized augmented plane-waves within the density functional theory under the generalized gradient approximation. We found that in the presence of these atoms adsorption, which the nonmagnetic BeONTs transform into magnetic half metal for C-adsorption. Which acquire magnetization caused by spin splitting of Carbon 2p states located in the forbidden gap of a BeO nanotube, also the BeONTs transform into metal for Al and Li adsorption.
Keywords: Beryllium monoxide nanotube, Density functional theory, Density of states.

Culture Development of Tourism, Religions and Dialogue of Civilisations
Najeb Masoud

This paper explores cultural heritage and tourism as interconnected socio-cultural industries. It addresses a concern that cultural heritage and tourism are often regarded as separate worlds, and certainly separate realms of enquiry. Today more than any time in the past, the world's religions and cultures are called upon to sustain joint efforts directed towards furthering dialogue and strengthening coexistence in such a way that may benefit one another; while casting away the causes of discord and disdain, on the basis of the universal values and principles of love, brotherhood, tolerance, mutual respect, solidarity and justice. It is these universal virtues and principles, which all religions share that should be sublimated and instilled in the minds and behaviours, as a common heritage of humanity, through a true dialogue among cultures and religions. Therefore, there is no alternative but dialogue for the preservation of cultural diversity and cultural plurality, and human-beings all have to determine on living together with a free will, regardless of their different beliefs. The results will lead to the presidency of the global economy in the third millennium through the following industries: tourism and internet-based tools, telecommunications, information technology: networks, code, facebook, twitter, you tube, servers, among others.
Keywords: Culture, Religious Fair, Faith Tourism, Dialogue between Civilisations.
JEL Classifications Codes: A11, D4, L83, M31

Emotional Intelligence and Turnover Intentions: Towards an Integrated Model of Workplace Well-Being
Ke Guek Nee, Arifin Hj Zainal and Fatimah Omar

High turnover rates are of concern to employers across different industries and countries. Asian countries being part of a rapid growth economy may face a particular challenge of high turnover. The present study examines the direct and indirect effects of emotional intelligence on workplace wellbeing, job satisfaction, work stress, job performance and turnover intention. A total of 305 employees from non-manufacturing sectors participated in this study. Consistent with prior literature, our hypothesized model confirms that emotional intelligence is a predictor for job satisfaction, work stress and job performance. However, emotional intelligence does not show a significant direct effect on turnover intention. This study is among the first to examine the effect of emotional intelligence on a turnover intention model. The results revealed that emotional intelligence certainly demonstrates direct and indirect effects on workplace well-being. An integrated model has been developed to illustrate the association.
Keywords: Emotional Intelligence, Job Satisfaction, Work Stress, Job Performance and Turnover Intention.

Mechanized Communication between Two CPT and ICD 9-CM Coding Systems in Ophthalmology Department in Iran

Zahra Zandesh

Health information could be classified with diversity of goals such as clinical, financial and management goals. Through using the classified academic systems and coding the mechanized health data, easy and rapid access to health information would be possible. Through Access to the standard classified data and information, the health management would be possible. In present paper, through making mechanized communication between two coding systems and classifying the medical information, it has been attempted to manage the health information systems. Through The software strategy represented in present paper, the possibility of validity in coding health information system would be provided, so that the insurance deductions and as a consequence the reduction of hospital revenues would be prevented. This software provides the health information management by which using the specialized human resources would be possible, by which the lack of information about the records would be avoided. This software increases the possibility of reporting statistical and managerial hospital information systems. Eventually, this software could be considered to make the enlisted performance report (EPR) and the processes in this base electronic. The mechanism for one of the medical coding processes in accordance with making mechanized relation between two ICD-9-CM coding system and the relative values for the diagnostic health services ,CPT have been considered in present paper. And some results such as the possibility of the automatic interrelation in ICD-9-CM codes, the possibility of searching the data and ICD-9-CM information banks, the relative values for the diagnostic health services and … have been obtained.
Keywords: International Classification of Diseases (ICD), Current Procedural Terminology (CPT), hospital information system (HIS), Coding software

Study of Development of Medical Information Management Systems in Terms of Creating a Comprehensive Management System in Ophthalmology of Iran
Zahra Zandesh

Hygienic health science is one of the fundamental sciences related to health improvement of world society. Therefore, it is necessary to develop knowledge and awareness based on correct information and realities. In this way, recorded information in the patient’s medical record is one of the most reliable resources in hygienic health sciences, because all scientific findings gained during the treatment along with final results of treatment and the status of patient’s discharge are recorded in the patient’s medical record. In medical sciences, the best means to provide proper infrastructure for clinical information is diseases classification system which includes a collection of groups classified based on the reasons for getting sick. The present paper is a descriptive analytic study of medical information management techniques so that it could create a comprehensive management system, in the form of a case study has been done in ophthalmology section of Iran hospitals. The most common means of classification is ICD whose aim is to create a method to analyze, interpret and compare information related to death and diseases collected in different countries in various times. ICD transform narrative description of diseases into numeric and alphanumeric codes in order to facilitate data storing and analyzing. The necessity of planning hospital information management demands a comprehensive hospital information management system. different coding processes at hospitals are done to achieve such goals as providing the opportunity to edit, correct and complete information so that code maker finds the ability of correcting information, to observe information in a short period of time and...
Keywords: Hygienic health science, ICD, ophthalmology.

Linguistic Features Poems of Simin Behbahani
Karam-Ali Qadamyari

Simin Behbahani is one of the greatest figures in contemporary Iranian poetry. She with transformation is made in the form of sonnets, breathed a new spirit into, Contemporary Sonnets and changed it. Simin the Persian ghazals just released from words of love and amplify it. She words, the interpretations of many compounds the language of ordinary people entered into realm lyrics later them with strange and unusual rhythms mixed and created a new and unique style in contemporary lyric. This study is based on the features of his poetry analysis and review relying on the first book of "Foothold" poetry is the result of a decade of years from 1335 to 1325. It seems that practices poet Simin the Office unique and social content more pronounced than she other books of poetry.
Keywords: Contemporary Sonnet, Simin Behbahani, the first book of foothold, Issues Political - social.

ONTOGEN: Ontology-Based General Framework for Web Content Mining using RDF
S. Yasodha and S.S. Dhenakaran

The Semantic Web relies heavily on the formal ontologies that structure underlying data for the purpose of comprehensive and transportable machine understanding. The success of the Semantic Web depends strongly on the proliferation of ontologies, which requires fast and easy engineering of ontologies and avoidance of a knowledge acquisition bottleneck. Hence, the cheap and fast construction of domain-specific ontologies is crucial for the success and the proliferation of the Semantic Web. In this paper, an Ontology-based General Framework (ONTOGEN) for Semantic Web Mining has been proposed. This framework suits many application domain like Education, Medicine and Tourism. ONTOGEN is implemented in JAVA and the ontologies are engineered using the ontology language RDF (Resource Description Framework). The screen shots are designed using NetBeans IDE. The efficiency of the framework is measured in terms of the three metrics, accessing time, precision and recall. ONTOGEN improves the efficiency of information gathering by preventing the ranking of irrelevant documents.
Keywords: Semantic web, Web intelligence, Information gathering, Ontology, RDF (Resource Description Framework).

Groundwater Management Case Study, Eastern Saudi Arabia: Part I – Flow Simulation
Tajudeen M. Iwalewa, Mohammad H. Makkawi, Abdalla S. Elamin and Abdulaziz M. Al-Shaibani

The crux of this research is quantitative assessment of groundwater resource at KFUPM campus and evaluation of aquifer system’s sustainability for three long-term alternative development schemes. Numerical simulation technique was used to assess the effects of increasing pumping rates on the piezometric surface in Umm Er Radhuma (UER) aquifer of the area and to predict future potentiometric levels. A groundwater flow model was developed and calibrated for the area. The simulation spanned 44 years; from 1967 to 2010. The calibrated model was subsequently utilized to predict the piezometric levels of the aquifer over a planning horizon of 20 years (2011-2030) under the prescribed alternatives. The results showed that Alternative Scheme II, which assumed conservative measures, is the best for long-term sustainability of groundwater resource in the area. The method applied in this work would serve as a useful reference in groundwater management in Saudi Arabia and other arid regions.
Keywords: Groundwater management, arid climate, numerical simulation, alternative development schemes, sustainable development.

Groundwater Management Case Study, Eastern Saudi Arabia: Part II – Solute Transport Simulation and Hydrochemistry

Tajudeen M. Iwalewa, Mohammad H. Makkawi, Abdalla S. Elamin and Abdulaziz M. Al-Shaibani

Groundwater abstraction in desert environments results in decline in water level and increase in salinity. This work was designed to complement the Part I (flow simulation). A solute transport model was developed from the flow model and calibrated to predict future total dissolved solids (TDS) levels of Umm Er Radhuma (UER) aquifer in the study area. The calibrated model was subsequently utilized to predict the TDS of the aquifer over a planning horizon of 20 years (2011-2030) under three different pumping alternatives. The results revealed that Alternative Scheme II, which assumed conservative measures, is the best to protect the salinity level of groundwater resource in the area. Hydrochemical study of the area revealed that the groundwater may not be suitable for drinking but may be suitable for irrigation purpose due to soil-plant-irrigation practices in the study area. This study highlights the need to give priority attention to sustainable groundwater management and preservation of groundwater quality in arid regions.
Keywords: Groundwater, salinity, numerical simulation, hydrochemistry, alternative development schemes, sustainable development.

Peripheral Administration of Kisspeptin Antagonist Does not Alter Basal Plasma Testosterone but Decreases Plasma Adiponectin Levels in Adult Male Rhesus Macaques
Tanzeel Huma, Farhad Ullah, Farnaz Hanif, Joshua D. Rizak and Muhammad Shahab

Kisspeptin signaling is a potent regulator of the reproductive axis and an elicitor of GnRH secretion. The present study assessed the effect of the peripheral administration of a kisspeptin antagonist (p234) on testosterone secretion in the adult male rhesus monkey. Five monkeys were administered with either p234 (38.8µg/kg body weight) or vehicle (0.9% saline). Then plasma testosterone and adiponectin levels, as a positive control, were measured using specific ELISA assays from blood samples collected sequentially at 15 min intervals from 60 min prior to until 360 min after the p234/ vehicle injection. In three monkeys, the experiment was repeated where the animals received a kisspeptin-10 (50 µg) challenge 30 min after the p234 or vehicle treatment. No affect on basal testosterone levels were found after the systemic administration of p234. Plasma adiponectin levels were found to be briefly decreased by p234. p234 administration was found to suppress kisspeptin dependent testosterone release and to inhibit kisspeptin dependent adiponectin release. This suggested the systemic administration of p234 was effective peripherally. However, the minimal peripheral effects on testosterone secretion in the male macaque suggested that KP-10 did not act directly on the testis and that p234 did not cross the BBB.
Keywords: Kisspeptin, peptide 234, testosterone, rhesus monkey, adiponectin, reproduction.