Distinguished Scholar Award

Press Release: Dr. Femi Obasun receives the prestigious Distinguished Scholar Award 2021
19.02.2021

Dr. Femi Obasun receives the prestigious Distinguished Scholar Award

European Journal of Scientific Research pays tribute to Dr. Femi Obasun’s contribution to the field of Strategic Quality Management through his article titled “Strategic Quality Management Implementation Plan”

Dr. Femi Obasun

Dr. Femi Obasun, who is affiliated with the American National University - Salem, VA and CEO of the Research Institution - Springfield, VA is one of the recipients of the Distinguished Scholar Award in 2021. With this award, the independent ad hoc Scientific Award Committee and the Editorial Board of European Journal of Scientific pays tribute to Dr. Femi Obasun’s contribution to the field of Strategic Quality Management through his article titled “Strategic Quality Management Implementation Plan”.

Professor Adrian Marcus Steinberg, the Chair of the Independent ad hoc Scientific Award Committee, said:

“Dr. Femi Obasun has received the prestigious Distinguished Scholar Award 2021, because he has made a significant contribution to the existing knowledge in his selected area of research. His outstanding research concerns Uber's surge price algorithm, or customer behavior and driver earnings raise important questions about the fairness and the transparency of the system.

The Distinguished Scholar Award is a prestigious academic recognition that have been presented to a very limited number of scientists from around the world since 2004 regardless of which scientific journal they have chosen as an outlet for their research. Selection of candidates are based on their outstanding scholarly contribution to the scientific knowledge in their fields of scientific research with respect to a set of criteria, including the overall importance of the research question or problem and level of innovation in the topic, the effectiveness and novelty of the methodology and data employed, academic significance and usefulness of conclusions resulting from the research, adequacy of the critical review of relevant literature and the broad application of the findings.

Uber has developed as a leader in the private taxi business. Uber is a "ridesharing" service that coordinates responsible drivers with consumers looking for transportations. Unlike other well-known transportation services such as local taxi services and public transportation, Uber is a stimuli inputs company, meaning all data on customers and drivers are kept inward and, output reactions are mostly not provided to the open market. They do not give information about supply or demand, and rates are set by an obscure "surge pricing" algorithm, or customer behavior, and driver earnings. The absence of transparency has caused numerous concerns on whether Uber artificially manipulate prices, and whether changing prices are favorable to customers and drivers. In exploring surge pricing and its influence on passengers and drivers, the researcher presents the first in-depth inquiry of Uber by going undercover as a driver.

Dr. Femi Obasun’s observations concerning Uber's surge price algorithm, or customer behavior, and driver earnings raise important questions about the fairness and the transparency with the Uber system and leading to attempts of developing a strategic in quality management implementation plan for Uber executive team.