Distinguished Scholar Award

Press Release: Dr. Tareq Hashem receives the prestigious Distinguished Scholar Award 2021

Dr. Tareq Hashem receives the prestigious Distinguished Scholar Award

European Journal of Scientific Research pays tribute to Dr. Tareq Hashem contribution to the field of Marketing through his article titled “THE ROLE OF CUSTOMER INFORMATION SYSTEM IN IMPROVING MARKETING PERFORMANCE OF JORDANIAN COMMERCIAL BANKS”

Dr. Tareq Hashem

Dr. Tareq Hashem, who is affiliated with ISRA University, Jordan, is one of the recipients of the Distinguished Scholar Award in 2021. With this award, the independent ad hoc Scientific Award Committee and the Editorial Board of European Journal of Scientific pays tribute to Dr. Tareq Hashem’s contribution to the field of Marketing through his article titled “THE ROLE OF CUSTOMER INFORMATION SYSTEM IN IMPROVING MARKETING PERFORMANCE OF JORDANIAN COMMERCIAL BANKS”.

Dr. Tareq Hashem is a Member in EMBRI/EMAB & Emerald (EMAB Associate Fellow- AF-EMAB),Membership in American Association of International Researchers (AAIR),Member of European Marketing Academy (EMAC),Member in European Institute for Advanced Studies in Management ( EIASM),Member in International Corporate and Marketing Communication Association (ICMCA),Member in European Retail Academy and Member of IGI Global Editorial Advisory Review Board

The Distinguished Scholar Award is a prestigious academic recognition that have been presented to a very limited number of scientists from around the world since 2004 regardless of which scientific journal they have chosen as an outlet for their research. Selection of candidates are based on their outstanding scholarly contribution to the scientific knowledge in their fields of scientific research with respect to a set of criteria, including the overall importance of the research question or problem and level of innovation in the topic, the effectiveness and novelty of the methodology and data employed, academic significance and usefulness of conclusions resulting from the research, adequacy of the critical review of relevant literature and the broad application of the findings.

Current trends in marketing indicate that our society is a consumer-oriented economy. Since we are constantly looking for ways to satisfy our customers, we are trying to collect this information to enable us to analyze trends. Since long-term marketing principal means that, understanding and meeting customers leads to distinct business outcomes. It is believed that customer orientation provides valuable information about customer preferences and habits. Organizations can gather examples that illustrate the concept of customer interest, customer orientation, and rewards. Information systems have been viewed as a mechanism to assist organizations in completing customer intelligence and response activities (ie, collecting detailed data on purchasing habits, distributing these data through functions to analysis market critical attitudes and developing feasible marketing plans, which in turn leads us to concept of customer information system.